OLJ ACTIVITY
View this YouTube video called ‘Building Academic Library 2.0’. This is part of a symposium sponsored by Librarians Association of the University of California, Berkeley Division in 2007. While this presentation is over one (1) hour in duration, there are a number of key points raised by a number of speakers, including the keynote speaker Meredith Farkas, that relate to any library or information agency that is trying to transfrom their library into a 2.0 Library.
Consider advice provided by one or more of the speakers in terms of a library and information agency that you know (as an employee or user). Select five (5) key pieces of advice from these speakers, and consider how these may be applied to your library to help it embrace a Library 2.0 ethos.
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The sharing by keynote speaker, Meredith Farkas was insightful and offered many useful advice for those of us on our journey to embrace Library 2.0.

  1. Need to know our users—is one useful advice which is definitely worthy of consideration. The fact that many of the 13-16 year library users are generally active users of the Internet and Web 2.0 tools would be a strong factor for consideration when planning Library 2.0 features.
  2. The use Web 2.0 tools to promote and highlight the library collection and services through RSS feeds, blogs, social book marketing, Flickr would be a good strategy. Comments from student users would be useful feedback on the strengths and areas of improvements for the library to take note of.
  3. RSS is a useful feature which allows users to decide on relevance of content on their own terms and would be a great way for the library to ‘push’ library content out to the users. A definite item to include in the library website.
  4. Use of Social bookmarking is another advice for libraries to embrace. This Web 2.0 tool is able to help capitalize the collective social intelligence. Use of cloud tags to bookmark webpages, resources from the catalogue and other useful resources adds value to the library website. Social booking offers collaborative resource collection and a strategy to engage users to co-create useful library content.
  5. Go where your users are is a good advice to adopt if the library intends to stay relevant.  Knowing how to engage and ‘hook’ users to make use of the collection and services, makes it imperative that we know more about our users. Using news blogs, links to subject guides and chat widgets to highlight the library’s web presence in the users’ web space is a good move.
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